Males’s cosmetics startup obtained a suggestion for a deal from Robert Herjavec
NEW YORK – (BUSINESS WIRE) – As we speak Stryx males’s cosmetics & skincare appeared on ABC’s Shark Tank and obtained a suggestion for a $ 600K deal from Robert Herjavec.
He based Stryx in 2019 to vary males’s grooming and when a pimple virtually ruined Devir Kahan’s wedding ceremony day, he realized males nationwide had been embarrassed to make use of make-up to cowl zits. assist males really feel extra comfy utilizing cosmetics.
Stryx present in vetting its viewers, many males had been sneaking into the ladies’s aisle at drugstores or stealing cosmetics from their girlfriends. Stryx is increasing the boys’s grooming class, as 70% of consumers have by no means bought a beauty product earlier than, however now yow will discover Stryx additionally participated within the XRC Labs accelerator program in 2020 which allowed them additional funding, mentorship and precious retail connections. Over the previous 12 months, Stryx skilled 250% gross sales progress, a 720% TikTok follower enhance and Devir was included within the Forbes 30 Underneath 30 listing.
As we speak Stryx celebrates a brand new progress milestone with its Shark Tank look.
“Our Shark Tank airing comes at such an thrilling time for the corporate. We have been working for over three years constructing our model, and we expect Robert will play a serious position in getting us to the subsequent stage. We plan to make use of his partnership and funding to increase our distinctive product providing and retail availability, ”says CEO & Co-Founder, Devir Kahan.
“The pandemic additionally accelerated our model as we have been capable of assist males look their finest on Zoom calls, FaceTime dates and different digital experiences,” says CMO & Co-Founder, Jon ShanahanJon particularly leveraged the model’s TikTok account for buyer schooling and has seen a ensuing 400% gross sales enhance following sure postings. “Most of our prospects are ages 25-45 with people-facing jobs – executives, actual property brokers, gross sales reps, waiters, fashions and actors. A number of males come to us skeptical that cosmetics are just for ladies, however I am a husband and father, and I hope to display that you would be able to be safe in your masculinity and nonetheless put on a bit concealer to cowl a pimple or razor burn. ”Most youthful Stryx prospects cope with zits, breakouts and redness, whereas older prospects battle rosacea, darkish circles and wrinkles.
“After I first noticed Jon utilizing Stryx merchandise on TikTok, I instantly knew it was an organization I needed to get behind. I really like their strategy as a result of it is informative, comfy and accepting for males who want some assist to feel and appear their finest, whether or not it is for an enormous job interview, social occasion, the brilliant lights of TV and movie or simply on a regular basis, ”says ESPN Host and Stryx Associate, Gary Striewski“I am proud to companion with Stryx to indicate males that carrying cosmetics does not should be intimidating.” Along with Gary, BRAVO movie star and Associate, Tom Sandoval, additionally represents the model and co-created the Stryx Bronzing Gel ..
To be taught extra about Stryx, please go to stryx.com. To obtain photographs and video for media use round this airing, please go to www.dgepress.com.
Stryx engineers discreet males’s beauty and skincare merchandise for on a regular basis guys to simply, confidently and comfortably look their finest. Merchandise are formulated particularly for males’s pores and skin (see elements) and cruelty-free, accessible in Goal, Goal.com, Nordstrom Males’s Retailer NYC, Nordstrom.com, CVS, UrbanOutfitters.com, Stryx.com and different choose shops. Stryx additionally presents a subscribe-and-save low cost on all their merchandise so you’ll be able to have them delivered stress-free. Be taught extra about Stryx on TikTok, YouTube , Fb, Instagram and Twitter..
Amanda (Hodge) Bell
XRC Labs Affiliate Director of PR